UBS x SCADpro.
Creating a visionary yet visual prototype for the future of ubs.com.
This experience is a 3 month UBS x SCADpro project under the guidance of UBS to create a visionary yet visual prototype for the future of ubs.com. My role consisted of conducting primary and secondary research and synthesizing insights to inform design direction, collaborating closely with UI designers to build interactive prototypes, creating a visionary, visual prototype that reflects UBS’s long-term digital experience strategy, and balancing business needs, brand guidelines, and user expectations in high-fidelity conceptual work.
Team
15
Role
Cross-Functional UX Designer
Tools
Figma
Duration
8 weeks
Due to NDA restrictions, I’m unable to showcase this work publicly. Please reach out if you’d like to learn more.
Conclusion.
Redesigning UBS.com was more than just a visual refresh, it was an opportunity to rethink how a global financial institution connects with its audiences online. Through this process, I learned the importance of balancing clarity with sophistication, making complex information accessible without losing the brand’s authority. Every design choice, from navigation to visual hierarchy, was driven by the goal of simplifying the user journey while staying true to UBS’s values of trust and expertise. Looking back, this project deepened my skills in cross-functional collaboration, future-focused prototyping, and design systems thinking within the context of a global financial institution.