Deloitte x SCADpro.
Reimagining and rebranding direct mail as an immersive, data-driven, and seamlessly integrated marketing channel.
This experience is a 3 month Deloitte x SCADpro project under the guidance of Deloitte. While US spending on advertising and media is increasing, market share for direct mail is decreasing. Marketers and media buyers see mail as confusing, disjointed from their other channels, hard to measure, and low value. In this project, my team and I developed multi-touchpoint brand strategies that integrate physical mail to businesses' overall advertising plan, with the goal of driving engagement, enhancing storytelling, and reclaiming direct mail's market share.
Team
20
Role
UX Researcher
Tools
Figma, Microsoft Excel
Duration
10 weeks
Due to NDA restrictions, I’m unable to showcase this work publicly. Please reach out if you’d like to learn more.
Conclusion.
Working on Deloitte’s initiative to reimagine and rebrand direct mail allowed me to see how research can be a bridge between emerging technology and human behavior. Leading the primary research process, through surveys, interviews, and synthesis, taught me the importance of listening closely to both users and stakeholders to uncover insights that might otherwise remain hidden. By grounding the design direction in evidence and user needs, I was able to help ensure that the team’s vision for direct mail wasn’t just innovative but also practical, relevant, and meaningful. This experience deepened my belief that research isn’t only about gathering data; it’s about shaping strategies that keep people at the center of transformation.